silica is a womenswear label that offers handcrafted, essential pieces for everyday life. The title comes from the chemical of the same name, which serves a multitude of practical purposes – just like the label’s own pieces.
As with the clothes themselves, the bespoke wordmark has been carefully constructed to ensure a look that’s both timeless and forward-thinking. The serif’s classic touch is freshened with a glowing stroke, exposing the logo’s structure and providing the mark with a style that’s lightweight, modern, and distinct. Optionally placed to the left of the word is a set of 3 stars, which symbolize the 3 atoms that make up the compound silicon dioxide.
The label launches in Spring/Summer 2018 with Wildflower, and seen here are parts of the promotional campaign leading up to its release. Marked by classic cuts and rich colors, the Widlflower line is a bold introduction to a label that offers “a new chance to bloom,” as inspired by the recent California superbloom.
The project includes two advertisements, an invitation to the Paris Fashion Week debut, a lookbook for the season’s releases, and a website mockup styled to match the SS18 campaign.
All photos of models courtesy of Fabien Vilrus. All nature shots via Flickr.
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